Beauty begins hereIn the flood of information in the digital age, everyone is at risk of becoming a vulnerable group. There are always people who are excluded from information flows due to poverty, disease or cognitive differences. These groups are often unable to enjoy the incredible experience that is now possible through digital transformation. As a cultural communicator, we are eager to share progress with all cultures and groups. We strive to achieve this goal by pushing access boundaries, and every time we see a breakthrough resulting in unimpeded communication, it is a moving moment for us. We cherish and fully utilize our technological advantages to benefit the public. Whether it is working to support hearing/visually impaired groups, the elderly, disadvantaged groups or simply the general population, we aim to safeguard everyone's audio-visual rights with accessible design, enhancing accessibility and ensuring content and information are delivered fairly.
Technology breaks human sensory limits
Even the smallest light is meaningful
Cinema for the visually impaired groupsCinema for the visually impaired groups, also known as accessible cinema, refers to film screenings in which auxiliary personnel add explanations and use verbal language to describe scenes that do not have dialogue. This allows the visually impaired audiences to be fully engaged with the plot, atmosphere and characters of a film, allowing them to properly follow and enjoy the film experience.The visually impaired groups are a relatively vulnerable audience group, and are often considered a special target group in the language service industry. As part of our social responsibility work, we export new, high-quality films specifically for the visually impaired groups, and also appeal to all sectors of society and emerging media professionals to focus on the need of such audience groups. We promote screenings for those who identify as blind all around the world, aiming to make film watching barrier-free and frictionless no matter what somebody's level of eyesight may be.